I wonder what could possibly be making Russia unpopular right now?

Yes there is a lot of russophobia and sinophobia on the part of conservative elements of society (remnants of anti-bolshevik propaganda), but there is also legitimate concerns against imperialist behavior on all sides. A lot of people you see criticizing Putin for invading territories are the same people you saw criticizing France invading Mali or USA invading Iraq/Afghanistan. A lot of the people here in France concerned with russian invasion of Ukraine are the same people who were very much against France joining NATO.

Not all of us are media-driven puppet who have to choose a side between equally-evil sides. I personally side with the people/communities who struggle against imperialism, whether it's zapatistas in Chiapas, various communities in Rojava, popular movements in Hong Kong, independentists in various french colonies (Guadeloupe, Kanaky, Bretagne), or the people of Ukraine who are facing military invasion at the hand of their former colonizer.

Of course we need to keep a critical look at western propaganda in this matter, and how separatists in certain parts of Ukraine are treated, but that does not mean we should support another colonial empire in this geopolitical game of sociopaths, and it certainly doesn't mean that people disgusted by military invasion saying "fuck putin" on internet forums are puppets of NATO interests.

Though it's fair to point out that the global empathy toward ukrainian people is both media-manufactured and based on ethnocentric principles of "white people are affected" and "it's a European country being invaded, not some African/Asian country". But in order to deconstruct these racist narratives and revive the internationalist movement, it's not a good start to support a dictatorial regime who's rebuilding the former Russian empire, is increasingly reinforcing the cis-heteropatriarchal dogma hand-in-hand with the orthodox fundamentalists, and has zero insightful criticism in regards to its own history of genocide and political repression (against muslim populations of the USSR, against anarchists in Russia/Ukraine, etc).

What kind of russophobia do you observe? Almost every post that makes it to r/all (which is pretty much the only thing I visit) has a top comment that underlines this is about Putin and not the Russian people.

It's not just Reddit, methinks. I've seen a fair share of russophobia on here too, to be honest. Cold war propaganda still hard at work...

censorship ...

there will be a lot more in the future, not only on reddit but also vk & +

leaving for 5-10% anti-hatred people

Does someone being from the USA or Europe automatically make them anti-Russia? Does someone not being from USA or Europe automatically make them pro-Russia?

Isn't assuming either of these things prejudiced (and dare I say perhaps even racist) against both Americans and Europeans?