This story is profoundly ironic: America rejected cybernetics but implemented the cybernetic vision, while the Soviet Union did just the opposite: it paid lip service to cybernetics and stalled practical cybernetic projects. The cybernetics scare both focused the attention of U.S. science administrators on human-machine interaction and made explicit cybernetic references ideologically suspect. As a result, Americans pursued a narrowly defined but viable technical project, while the Soviets aimed at a utopian grand reform. This teaches us something about the power of discourse: it resides not so much in overt declarations but in subtle metaphors that change our mode of thinking and ultimately reshape our world. ≈