The Future of Advertising Is AI Generated Ads That Are Directly Personalized to You
7mon 15d ago by feddit.uk/u/flamingos in technology from www.404media.co
Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:
Ticketmaster's personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.
Oh look, yet another reason to use an ad blocker.
Exactly
My hate for AI is growing exponentially every day [stonks]
The world would be so much better if marketing and advertising were outright banned from the internet.
Not just the internet
I try to shy away from extremely hateful, violent thoughts but I genuinely think that great suffering needs to be visited upon the demon that came up with putting advertisements in gas pumps.
Jokes on them, I don't see ads at all :D
(Ublock Origin, Librewolf, Ironfox, GrapheneOS, Sponsorblock, Grayjay saving the day)
Yep, not on my watch they won't. 😎
Jokes doubly on them, I don't have the money to buy their stuff.
I honestly can't remember the last time I saw an ad. pi-hole + ublock origin. Never see them at all.
if there is a service that doesn’t work with my adblockers, i won’t use it.
I need to update my pi-hole but I’m terrified to.. I’ve been using it for more than five years and it’s been a hands-off champion; I’m afraid if I updated it’ll get all fucked up and I’ll have to reinstall.
I've had mine probably 5-6 years and I mostly forget about it. I probably update it once a year. It really is a set it and forget it piece of kit.
I was so scared to get it set up… it was my first Linux experience other than an Ubuntu box in 2007 or so. It was soooo much easier than I expected. I have it as my DHCP server tho, so if it goes down, my house has no web. I reeeeeally should update the system and my block lists though…
where have i seen that before?
Couldn't predict the horror of ad overlays!
Is this the web browser in GTA?
Naa this is from the documentary "Idiocracy". You should watch it. There are a lot of accurate predictions even though it's kind of old now.
They got a lot of stuff wrong, TBH. President Camacho, for all his superficial similarity to Trump, is sincerely invested in helping his country. Reality is way, way worse.
The other part is that they depicted the corporations as completely innocent idiots too; "the computer said the money went away so I had to fire people and now they're all rioting in the streets!" As if the company wasn't at fault for all of that.
At the end of the day it was a comedy. Sometimes subtly is a virtue.
It's pretty clear that the movie satirizes and critiques the corporate world.
I'll give you 'satire'. But I don't really agree with 'critiques'. The lesson i got from the movie was "stupid people can't really have empathy, so they just need to shut up and let actual smart people do the important work", and also eugenics.
If it was critiquing the modern corporate structure, it would have included actual critiques of the modern corporate structure, rather than a single poor idiot in charge of a big company who should have just let the smart guy fix it all for him. In short, comapnies as they are would've worked if only the smart people were in charge of them.
That's a fair point. I am just sharing my interpretation.
From the first time watching the movie in 2006 to a recent re-watch, I always got the impression that the eugenics piece was never meant to be taken seriously (or literally). If anything both parties were made to look rather silly in the intro (in their own way). Felt like more of a story setup.
There were definitely many critiques of US corporate culture (I was living in the US around that time after living in Europe and Asia) and the complacency of US society. The TV commercials/shows/ads, the Fox news show, the overboard consumerism, costco university, the Brawndo slogan. It made all of them look bad and stupid.
One could argue that an average guy solving all the worlds problems while the corporate types failed is a damning take on oligarchy.
The director, Mike Judge, didn't emphasize the more sociopathic and dark elements of oligarchy, but the movie was meant to be a comedy.
Also the eugenics stuff. Yeah, it was just a low-effort way to set up the premis, but eww (and also very incorrect). They had to make sleepwaling into that kind of thing seem plausible with some explanation. Instead, we didn't actually need that.
Is it only me that finds personalised / targeted ads to be very poorly personalised and targeted ?
You just bought a thing you need one of. Let me now show you ads of that same thing forever.
Bought a tire attachment for my air compressor the other day. You'd think I must live in a house with millions of tires to fill based on my product suggestions.
"Like, you really fucking love tires right? Have you heard of these 6 other tire-filling compressor attachments??"
Yes. Because targeted advertising is just selling something in it’s self. It was always a scam, but the mark os businesses that buy into the idea.
If company A has an ad that's a good target and pays $20 and company B has an ad that's a bad target but pays $100, which one are they going to show you?
Not sure what youre getting at.
Obviously it depends how good and how bad.
Also, there going to show both - but the frequency of each will depend on their assessed likelihood that im going to click and the revenue generated if I do so.
Doesn't matter, they'll get blocked like all the rest.
The future is no ads.
Heck, the present is ublock origin!
I’ve been blocking ads for like 30 years. I see so little advertising I feel like an alien.
I wholeheartedly agree, all ads are cancer and should be removed before they spread.
I think the worst thing about them is they're all kinda bad too. No, scratch that, the worst part is that they still work.
Isn't it cool that we let companies commit psychological warfare against us?
In an geological scale of time, humanity will very soon cease to exist and this will be undisputed truth
Oh, I wish that were true, but things are not this certain.
Adnix by S.R.Hadden.
I think the future of obvious ads are Ai, but the future of ads are your own family members and friends hawking dish soap for 1% commission rates on their social media.
Then you want to create a future that does not serve you. If my family tries to sell me dishsoap, I will stop them. If someone wants to push AI ads, I will block them. There is no known mechanism they have to force me to watch ads.
Advertising doesn't work on me. And it's not because I'm some ultra-savvy "you can't trick me" smart guy (I am but that's not the point)... It's that advertising doesn't speak to me in the way I need to be spoken to. What I need to hear is how a product is going to change my life or improve it, and advertising doesn't do that. All the subtleties about lifestyle, self-worth, being accepted by others, that's just wasted effort on me.
I hate advertising so much it has a reverse action on me. If I remember an ad, it turns me away from the product.
I usually ignore advertising. I use all the blockers on my browsers, I don't have or watch regular TV service. I don't have Cable. I don't use Netflix or Amazon streaming.
If I go somewhere and notice an over exposure of an advert - like an entire wall with 30 posters all for Gatoraide, guess what goes on my list of things to never buy. I mean, I never buy coke, pepsi, McD, or the common offenders of overblown adverts. Nothing ends up on my shit list faster than ads like this.
Thing is, if you're bombarded by ads for a specific product, it means that company is spending a fortune on advertising. That is, the money their customers are paying them. I'm other words, the customers of those products are being ripped off.
I’ve noticed the same. I also find that I am way less susceptible to certain group dynamics than the average person seems to be. I don’t care about fitting in with the in-crowd or doing the thing everyone else is doing and the bystander effect seems to be nearly absent for me too.
I strongly suspect that those things are very related to neurodivergence in my case. My brain just brains differently.
Ads can work on me but it's context dependent.
If it's something I was already aware of and wanting, I have noticed that it can push my mind further in the direction of wanting to get it.
The other context is food. Like, if I'm hungry and I see an ad for food, it always looks like it'd hit the spot even if I know it wouldn't.
Otherwise it just doesn't actively do anything. If I need a product and have seen advertisements for a specific one, I still do research before choosing what to go with. And rarely ever is it the one I saw advertised.
The psychology of advertising is very interesting especially when you can actively feel its effects on yourself, and when you can tell it's doing nothing to you.
The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.
The exception for me is pizza. When they show it pulling apart with the cheese being stringy. I fucking hate that. It grosses me out.
What? That's crazy. I'm always chasing that artificial glue-stretch high of TV pizza like Babish trying to recreate briefly mentioned, theoretical recipes lol
It's a texture thing. I don't like when foods are like that.
We really need to teach everyone to use ad blockers. Ads have not existed on "my" internet since the 2000s...
I'm always horrified if I'm on a browser without a blocker, the web just so much more distracting and intense.
Nowadays I'm even starting to find it annoying on a browser with adblock, but without NoScript ! Quite a bit of nonsense disappears when you take the few seconds to only enable the scripts a page actually needs
Also, YouTube specifically is a horrible experience without an extension like UnTrap to turn like 75% of the buttons off.
I've had some trouble setting up a pie-hole. It's an imperfect system and something of a constant struggle between advertisers and ad-blockers.
If you've escaped every digital ad over the last 25 years, congrats. I'm reasonably tech savy, use adblockers where I can, and haven't been remotely this fortunate.
I mean something simple as Ublock Origin/Adnauseum with Firefox or an appropriate fork would work well, I'd presume.
Definitely stems the tide, but it's a long way from "never seen an ad in 25 years"
One of the reasons I went all out in blocking ads was because they were already doing this over a decade ago with stuff with text based on your location or search history. Hit singles in your area listed your city for example.
So yeah, obviously they were going to keep going down that route with AI.
Hey you! Our algorithm says you hate ads! We have the perfect product for you! Just pay us 59.99 and we will end this ad...why aren't you pulling out your wallet? Don't turn off your device! No! I can't let you do that Dave! You will be surveilled! You will be advertised to!!
IMO they will not ever make ads with your family’s faces because it will turn people off. Instead, they will make a fake AI family just like your family that you can relate to but won’t realize is actually supposed to be you. That is what they do now with their targeted demos but there’s only so many ads you can make the traditional way. AI will enable making hundreds of variations of the same ad.
However, there have been reports of Facebook showing that your friends have liked posts and pages, when the people deny having liked them.
They've been doing that for years. I've audited my own "likes" for years and found a bunch of BS. And we roasted one of our friends for years because he "liked" Miller Lite.
Yep, I think that's the real terror of it, is that the line between ad and content will blur even further. There's already everything ranging from astroturfing to paid endorsements, but eventually AI maybe can get good at finding that line of what you think is trustworthy and crossing it maliciously.
Personalised my foot. When I browsed youtube logged into my google account all I got was generic TV ads for womens hair care products. I am a bald male.
Amazon recommended me a book by Charlie Kirk. I guess the algorithm hasn't got me yet.
Charlie kirk can write?
Not any more.
At least they are not changing skin colour or ethnicity yet.
Just wait. There’s so much that could be done with AI.
You could even include visual cues for every demographic, like hobbies, occupations, country of origin and so on. If the ad has a picture of an object relevant to your life, it will probably have absolutely nothing to do with the product they’re pushing.
If you didn’t hate ads already, the future will probably make you want to throw a molotov cocktail at the front door of the ad company.
Sorry what?
I think I've misunderstood you because this is certainly possible, and I'm sure you're aware of that.
I've downloaded and ran some image models locally to restore old damaged family photos. I have accidentally changed my family to almost every race while learning how to prompt it correctly lol
How accurate is it? I'd be afraid of it generating likely-looking people that don't actually look like the real person.
It can be scarily accurate if you have the time. Not every generation will be great but you can randomize the seed and run it until you get a result you like
Yes, that's what I'm afraid of. Historical records shouldn't be based on what I like, they should be based on accuracy. If my grandfather was a grumpy person, the pictures of him shouldn't be happy and smiling. If someone has a scar on their face, I don't want that to be "fixed" either, because then it's no longer a picture of the person, it's fiction.
"There's nothing like a sea of white"
I bet that someone will force them to only use White skin color and strip DEI.
That's one hundred percent what I thought I was going to see. We've been doing it as people, making movies with black people to appeal to black people, making ghost busters with all women to appeal to women. And I'm by no means suggesting that it is effective, but I'm also just some white guy and everything has been targeted at me. I just figured the ad would look more like you, and it'd make you more comfortable, or that would be the idea.
it will be hard to make african american have white people skin, it would be so obvious
Good thing I haven't seen an ad in over a decade
Fuck AI and fuck advertising. Useless system reinforced by an even more useless technique.
Question: What does AI advertise to you if you want nothing and have no money?
If current “personalized ” advertising is any indication, the new ai ads will push
- whatever you most recently bought
- gambling
- something relevant to whatever demographic it’s hallucinating
But it will never do something useful like advertise things you’re searching for
I had to Google a tech problem recently. The Internet is officially dead. I should just start a gambling website and at least be comfortable in my remaining years.
Crazy how much money is flooding into something so absurd on its face. You nailed the gambling part especially, looks like they're not even waiting for the AIs to develop to flood that junk on every available platform and visible surface. There should be laws against it honestly, gambling addiction is absolutely ruinous.
The rice and bean barons will be competing for your attention.
Have you seen daytime TV? It's a sea of ads for shite you'd never want, and if you have no money for the shite, there's ads for loans as well.
Not in years, I avoid that shit like cancer, I feel physical pain when I'm sitting through ads. Can't say I'm at all surprised.
Like those scenes in Minority Report. The world in the movie was rather dystopian.
At this point Minority Report's mostly ordered but slightly corrupt-behind-the-scenes society seems almost utopian.
Nope, we're getting Biff Tannen's Back To The Future 2 reality as a base, with a free AI dystopia expansion pack.
Some of the people in the society portrayed in the Minority Report movie seemed to be doing fine, but it was clear that a lot of people were also living in rather miserable conditions. Not to mention the brutal security services that reminded me of russia.
It's been a while since I read the novella, but I vividly remember Spielberg's adaption having a society that was much more flashy and sanitized. The world in the novella was a nihilistic, proto-cyberpunk world with 50s pulp space scifi motifs.
Yes, good point, I should have specified I was thinking of the Spielberg version.
Mass ads (TV)
Personalized ads (Internet)
Psychological ads (AI)
Well, fuck that.
I don't need your ads, goodbye (ad blocked and burned).
I'd imagine that could get wild for people with schizophrenia.
I swear to god, officer. It said "just do it" at me. And I took that personally.
Gross
Also zucc deserves absolutely terrible things
At the very least, he deserves several decades as a junior janitor in the Bhasan Char refugee camp (with full asset seizure) for his contribution to the Rohingya genocide. A similar rehabilitation approach should be applied to multiple other Meta executives as well and the whole board of Meta.
And when I say "asset seizure", I mean every last cent, with all family members and business partners being forced to sign affidavits agreeing that should any assets be found and there is reason to believe they were involved, they'll have to partake in the same rehabilitation program as Zuckerberg (including affidavits for their family members and business).
It's a scalable and efficient approach to justice.
I'm not against ads in principle. The advertisers are paying the bill for stuff I consume. Great.
For that effort, they get a chance at my wallet. And to be honest, making me aware of a business or product is indeed a way to get me interested in what they sell. I do prefer the ads to be relevant instead of always useless.
That being said, it's currently preferable to use a blocker and let the people who don't know how to use blockers subsidize my ad-free ways.
Agreed. I literally use an adblocker on youtube videos that are mostly 1 hour+ 80s/90s nostalgia ad compilations set to vaporwave lol
The issue is that advertizing used to have incentive to be compelling, interesting, memorable, or otherwise just leave you with a good feeling/association with the product they were trying to promote.
Now that every slop corporation is under the impression that they have your attention hostage, they feel justified in shoving literal 3-minute long reels of tiktok videos with MLM chicks screeching about how their makeup is "deadass rizz on god". You can beat your ass it's gonna be blocked from my screen lol
The future sucks.
Got bad news for you advertisers...
The seas of purple / red / gold juxtaposed really does put into perspective the contrived sycophancy and camaraderie that comes with spectator sports. Artificial unity for its own sake, rather than for a common principle or a common goal.
It's community with artificial colors and flavoring.
This all could backfire on the advertisers hard, especially with some well-placed counter-advertising.
Tickermaster was always bad tbh.
YOU DONT HAVE ENOUGH FINGERS.
LOOK AT HOW HAPPY THESE PEOPLE ARE. THEIR HAPPINESS IS BECAUSE THEY HAVE MORE FINGERS! MORE FINGERS MORE HAPPINESS!!!!! CLICK HERE NOW TO BUY FINNEGAN'S FINGERS THE BEST FINGERS THAT WILL EVER FING!!!!!
Oh shit where do I buy?
Soon enough, Disney will offer a personalize experience to white supremacists pigs where all the good characters are white, and you can pick the bad guy's skin colors. "Jesus had blond hair and blue eyes mom!" "Of course honey, just like Aladin."
How about use it to just find a single goddamned product that I'd actually be interested in buying to show me? Half the time I explicitly enter what I'm looking for into a search field what I want still isn't the top of the results. Cunts.
Because you are not the customer of the ad networks. They are marketing bs to ad buyers, where you actually viewing the ad is merely incedental.
You'd think the ad buyers would be trying to sell products or services though. Not only get their ads in front of eyeballs but eyeballs that will buy their shit. Almost every ad I see is completely irrelevant to me.
Oh, fuck.
I have to say, minority report really did a good job portraying parts of the future.
lol jokes on them, I don’t look at ads.
Just give AI your credit card bro.
show your true colors!
Goes to show their trike colors
We are liars, lying is all we do all day, every day, for money
Well thanks for letting me know!
I'd rather pay for shit and not have ads.
But that’s the thing, they can have you pay for a 2000 dollar refrigerator and still send you ads.
Lmao, the ultimate grift
Well that’s repulsive in the extreme
wow they just really want me to start making a list of every product I will never buy again don't they?
So more ads for me to ignore. Got it
So I get a sprite battle between Santa Coke and Pepsi Man?
Pepsi Man Theme - Man on the Internet
PEPSIMAN
Hear the cry of carbonation
Echoing throughout the nation
When the world needs hydration
Salvation comes in a can!
Jokes on them because there has to be a product that exists that's for me in the first place to have AI generated ads for it.
I thought for a second they were AIing their potential customers into the ad image like "picture yourself at the game", I'm sure that's next... unconsentually.
I get a sense that people aren't against easy to understand ads - as in, one company produces a concept, markets, publishes the ad, and delivers it to you on behalf of their client.
But people are not going to agree to reading that article, and consenting to 500 advertising partners to track you indefinitely to sell your data points.
All this technology, energy, and money that's behind the surveillance economy, is the cost of turning you into the product.
What we the privacy concerned public would like to say is go make real products to help the world instead.
It might be the future but it's probably not very effective given how much lower quality the ads become as a result of AI.
I can't imagine the cost.
Pay per view pay and cost is very low. Per click is better but still not a lot. Using AI world mean investing significantly more money.
Seems like it would be a money dump.
Just imagining future ads once data collection gets to more insane points. Just imagining AI scanning your facebook page, then pushing clothing ads with pictures of you in the outfits, or the new TV with pictures of it in your house etc...
Honestly maybe we should get ahead of it... like intentionally make our facebook accounts showing some cave man living in a cave, and in 2 years when the advertisers start going stupid crazy... watch ads show up on it depicting a flat screen TV in a cave.
Ya'll still have Facebook accounts?
Oh god, IT'S THE END OF THE WORLD!!!!! Another incremental ad personalization, OH THE HUMANITY!!!!
This is pretty much my response any time Google or Microsoft does anything negative at this point. My good will for those two was spent years ago. Swapped over to Protonmail, non-google phone, Linux. Done with their shit.
EA was easier to get away from. Just...not buying more EA games solved that one. :)