Hilarious and totally not reflective of a bubble AT ALL. Hang on tight kids, this is gonna be a wild ride.

AI ‘taking jobs’ by converting retail companies into little AI investment firms

This is quite possibly the most confusing development of the AI bubble thus far.

They’re gonna hold up about as well as their footwear.

I thought this was an Onion story when I saw the first headline.

Like many other DTC brands it's merely a vehicle to relieve venture capitalists of their money. If you consider that's the main goal (not making sustainable footwear) then the move makes more sense.