Starbucks CEO Defends $9 Coffee: ‘A Really Affordable Premium Experience’
1mon 16d ago by sh.itjust.works/u/spaghettiwestern in economy from www.mediaite.com
Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”
"You can fool some of the people some of the time -- and that's enough to make a decent living." - W.C. Fields
I thought that was Bob marley
If you call a cup of coffee “an experience” you can fuck the hell off.
Pro tip: you can buy one coffee from starbucks to get the takeaway cup, then make all subsequent coffees yourself for no more than 1/18 of the price, put them in the cup and then walk around outside looking like the sort of person who has a Macbook in their rucksack.
That sounds dumb.
You can reuse it like once but then it will get gummy
Ya. Buying Starbucks to use their paper cups at home makes no sense. You can buy hundreds of paper cups marketed for coffee for like $20
and there are better coffee than burnt starbucks. or make your own.
Not as dumb as people who spend money at starbucks.
They still did spend money at Starbucks, making it a dumb plan
Their plan was pretty obviously satirical, considering the solution was just to look like you shop there while making your coffee at home.
It still involves shopping there at least once. Forget it.
Fair
Why do free advertising for them?
It's sad so many choose Starbuck's over small cafes and drive-throughs.
I mean, if it was cheap, and good... okay? I'd understand.
But it's expensive. It's like the Chick-fil-a of coffee, except more pricey, and not even as "satisfactory" as Chick-fil-a chicken; Starbucks is no better than McDonald's coffee, to my tongue. And certainly no better mixed in a sugary cocktail.
Besides. Who doesn't love trying a small chain when they stumble on one? Like this one I found at a gas station in Florida:
Besides. Who doesn't love trying a small chain when they stumble on one?
Luckily in Europe the norm is locally owned coffee shops, bars, restaurants, etc.
If I see a chain I just prefer not to enter and go to an independent owner instead.
I just bought a pound of coffee beans for $9, and I thought that was too expensive.
I bought a 3lb tin of Kirklands grounds for $24 and even thought THAT was too expensive
I'll drink to that.
This is that same guy the was Chipotle CEO that made the sizes smaller, then denied that they did.
Destroying your local starbucks is the moral thing to do. The property is the only thing of value outside of their stock that they give a flying fuck about. Wait for the baristas to be gone. But shit like that sould be the next warehouses. Abhorrent to allow these billionaires to keep pissing on us.
I dont see the problem. The head guys have addresses. Feel free to take on your own project
It takes many small cuts with no specific leader. Either take part or keep sidelining yourself.
So is burning down a warehouse. Its all insured. But it gets their attention and reminds them who really holds the power.
If I'm going to spend that on a cafe beverage, I have better options, like locally owned cafes that often have better quality and service.
What's to defend.. if people buy it that's on them?
Starbucks’ coffee tastes burnt anyway. They call it flavor, but really it’s just there to cut the rest of the sugar syrup concoction thru call coffee.
Cheap burnt beans taste the same as expensive burnt beans. Convincing the public that charcoal was good flavor was marketing genius.
Meanwhile yesterday i got an amazing 2 dollar latte at my corner shop. These ceo’s are insane.
we sell experiences!
What do you sell?
Coffee
Where is my noose....
And then in other cases, certain people believe, ‘Well, this is a really affordable premium experience.’ Because they’re saying like, ‘Well it’s less than $10 and I get a really premium experience
The premium experience being that you get a nice looking cup of over sweetened drab. It's shit, it tastes like shite, buy hey, it's an experience that you can post on Instagram or whatever the fuck hipster influencers post their crap these days
his defendibg the beverage they serve as coffee is the bigger crime.
Hahahaha
Holy shit. Hahaha
Well this IS what CEO's do best; defend indefensible products or services and make them appear the next best thing after sliced bread. It's their job, what do you expect?
Fuck all CEO's