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Xbox is rebranding to XBOX

1mon 2d ago by feddit.org/u/KatherinaReichelt in games@sh.itjust.works from www.theverge.com

Better than their runner-up choice which was probably Microsoft XCopilot OneBox Pro.

Or XCox for short.

Is This real?

https://archive.ph/E2c62

Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX,

Bold move asking for branding advice from that platform specifically

XBOXY MC BOXFACE was already taken?

CAPS LOCK IS CRUISE CONTROL FOR AWESOME COOL.

Wow, I haven't read that sentence in a long time...

Where does it come from?

The 2000s, haha. Actually, now that I recall, @evidences@lemmy.world, it's AWESOME "COOL."

BUT CLOSE ENOUGH.

Wasn't that a bit on bash.org?
Apologies, I mean
WASNT THAT A BIT ON BASH.ORG?

pour one out for a real homie

I don't know where it comes from, but I first saw it on bash.org, now defunct.

bash.org, now defunct.

https://bash-org-archive.com/

Yeah, there are several repositories that seek to replicate it, but at least last time I looked they're not particularly searchable. Another lemming did demonstrate that you can download the data and grep through it but I haven't been motivated to do so yet.

Cruise Control for COOL. Not Awesome. The alliteration is the point.

FUCK

Some braindead MBA had to justify his salary somehow, I guess.

They probably only had an Mba.

Wait, i thought it was XBOX. Did it used to be or something?

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.

Commenters read the article challenge:
Impossible

The funny part is that upon reading your question, I figured surely the Wikipedia page would have that information. Then I saw that it said in the first few words:

Xbox (stylized as XBOX)^[2]^

...which links back to the same article. Which is how I found out that the article answers your question. 🙃

Hahahaha that's hilarious 😂

xXx_BO_xXx

TIL that Xbox is case-sensitive

Great, now every time I say XBOX, I have to shout it

XLOP

Pronounced "shlop" in China, perfect!

just give me my verification cans already

"Well sure!"

"But I couldn't before!"

This play has everything

Don't yell please!

I will now pronounce it as ex-bo-ex

Ex-Be-Oh-Ex

Kiss bo kiss

Big if true.

groundbreaking

I rolled my eyes so hard they went into my skull

Microslop just can't name things, I've accepted that, but now they managed to look stupid even while technically leaving the old name

Its bad that the trademark and branded logos match again?

And it now reads as XSLOP.

And then most style guides (and human beings) will just change it back. Like they already do with "Game Freak" and others. 🤷‍♂️

Those maniacs finally did it!

MSlop has a long history of poor names for things, so sure. Whatever...

The brand is saved!

why not Xbox Series One U