It'll be tough for you to find a middle of the road review of this, because people either pay a monthly subscription fee, and are aware of this, and use it because otherwise they'd be wasting their money... or they don't use, it and can't really contribute.

Personally, I've been turned off by it for a couple reasons:

• I do not agree with their manifesto, which flies in the face of privacy and the dangers of the Filter Bubble

  And when you ask your own AI a question like "does God exist?" it will answer it relying on biases you preconfigured. When you ask it to recommend a good restaurant nearby, it will do so knowing what kind of food you like to eat. The same will happen when you ask it to recommend a good coffee maker - it will know the brands you like, your likely budget and the kind of coffee you usually drink. All this information will be volunteered to the AI by you...

• The face of the company is rather weird
• Subscription money goes to AI
• It doesn't offer me sufficient value compared to free search engines that keep me anonymous by default.

ETA: If you use Kagi, don't rely on promises alone to keep your data private. Consider a masked email for login (you must provide one), and definitely use their Privacy Pass to keep your searches unlinked from your account instead.

I don't know why Kagi would be shilled in the Privacy community when they don't seem to actually understand privacy... They claim to be privacy focused out of one side of their mouth, while asking for more and more information from the user to allow their AI features to work out of the other side. They apparently resolve this in their own head by just claiming that any information you voluntarily give to them isn't private information.

I realize that this post sounds like I'm shilling for Kagi, so I'll say up front that I have no affiliation with them whatsoever. I'm just a satisfied customer. I’ll also fully admit that I don’t know much about the controversies or privacy issues other people are referencing. So look at others’ replies for that. I'll be doing my research about it too.

From a purely search perspective, I don’t really use their customizations. I don't need to. It far and away beats any competition in my experience. I’ve used it for over a year now, and will probably never switch off of it. Every month or two, when I have to use a different browser or machine that has DuckDuckGo, Startpage, or Brave, I get frustrated within a few minutes of searching. Maybe some self-hosted stuff can compete, but I haven't tried any of them for any length of time. Of the handful of people I've recommended it to IRL, they all switched over permanently.

But general praise isn’t worth anything without an explanation, so here is a long-winded one.

1. Lenses are awesome! Of the ones I use the most:

   • Forums is a much better version of appending "reddit" to a search.
   • PDFs comes in handy for me specifically. I read a lot of papers, and it is very good at skipping past annoying sign in, click through four buttons, and go through a captcha to get to the pdf.
   • Academic is a good supplement to Google Scholar. I still use scholar as my main search for academic sources since I don't want to miss any papers that other people will find. But Kagi often finds some relevant papers that don't appear high up Google Scholar.

2. The amount of AI slop, SEO-optimized articles on other search engines is just abhorrent. I'm not sure how they do it, but Kagi does an amazing job at cutting them out. I no longer fear searching for "best vacuums for hard floors" or whatever. The results that come up are actual good review sites (Consumer Reports, Rtings.com, specific websites dedicated to vacuum reviews) and sometimes useful Reddit posts. On other search engines (at least back when I switched to Kagi), I only got AI generated listicles of what are the first 10 results on Amazon with "reviews" that are just rewordings of the amazon descriptions.

3. I know AI in search is controversial, but I think the "Quick Answer" feature is done very tastefully. I do think there are searches where AI summaries can be helpful, efficient, and unlikely to be inaccurate. The button doesn't feel intrusive, and I'll end up clicking it about 1/10 searches.

4. I like the little shield on the right side that gives you an insight into how many ads/trackers a site has. It's another thing that can help you make better choices on which websites to go to. Not a huge thing, but I like it.

5. I'll admit this one is less precise, but I feel like search results are much closer to what I'm actually looking for. When I'm searching for something very specific, the results are exactly what I want, not tangential.

Summary: For my personal day-to-day searches, Kagi is a no-brainer. It make searching easy and frictionless again. It's what I'd expect a good search engine to be like in 2026. And I think it's worth paying for a service when it provides value, especially when you aren't the product.

They give you a free trial (no CC required) so just give it a try for yourself.

Its the least bad option. AFAIK no one else even offers paid search, much less ones that allow you to block sources, or limit your search to "the small web".

Been using kagi for 4 months and just renewed as a paid subscriber. Just want to mention things I haven't seen mentioned yet but this is not an exhaustive list:

-- you can get a discount through kagi specials. I think I paid for a year of Ente ($40 bucks or so) and got three months of Kagi free. Maybe the other way around through Ente but they have other partners as well

-- the AI is a problem for many which is understandable. I have found its implementation sane and opt-in only. The addition of AI did not affect the cost of the subscription (they get their cut from a 20% increase over the API cost apparently). A recent Kagi Feedback thread suggests they will be restructuring subscriptions into pure search and pure AI at some point along with a combined plan in the future though TBD. They've kind of backed themselves in a corner as it seems like half the userbase wants nothing to do with AI and the other half sees its removal as a feature previously added at no extra cost being removed and thus a value loss to their sub. They've said in the past their search is FAR more expensive than AI (which is why it was added for free) but that seems to contradict some of their recent statements about the restructuring.

-- Kagi Translate is great, obviously LLM based but machine translation is kind of what LLMs are for and it is an easy replacement for google translate

-- Kagi Maps is rolling out slowly and should have apps at some point which would be a huge win for leaving gmaps

-- I have actually found their universal summarizer pretty nice for getting a preview of articles or YouTube videos, seems like it can also crawl behind pay walls

-- I will sometimes mindlessly scroll the Small Web index which is a very cool little project offered for free

-- they have a no log policy on search but allow you to take it a step farther via privacy pass which allows you to log in via an anonymous token if you want to ensure your account it not tied to a specific search (I am no cyber security expert but I've read its a legit implementation)

In summary, Kagi sometimes gets a chronic case of startup brain and I get the uneasiness around some of their incorporation of AI. At the same time I have found basically all of their tools useful to some degree and I easily get 10 dollars of value out of the sub a month.

Love it. Any time I'm forced to go back to something like DDG, it now feels absolutely painful.

The free trial lasted me 2 months. I then bought the year subscription and have been evangelizing Orion to all the iPhone-users in my friend group and my family. This is the only subscription I am willing to pay for.

Really, when you pay for Kagi most of the money actually is supporting the development of the Orion browser. I eagerly await the release of the Linux version of Orion. It's like Brave, but without any of the crypto bullshit that keeps me from reccomending Brave to people.

I pay for it, like $100 or so a year. I don't use any of the AI features, just the search. The search results are great, better than Google. I'm happy with it.

I have it, I use it, I like it. I love not seeing ads, I love getting more independent results like blogs, I love getting tailored websites based on my own design (meaning i personally flagged things for more or less weight in the Algo).

I'm aware they're not as privacy focused as they claim to me. I'm aware the founder is a bit weird and that they have some AI components. Right now id rather pay them $100 bucks a year than give that same amount to Google via ads, and most importantly protecting my information sphere.

If there was a better paid option I'd consider switching. I'm not convinced SearX or whatever it is is worth the effort, so Kagi I remain.

Yup, and it has been great. In terms of time saved and general result quality for what I do, it's worth it to me.

https://www.osnews.com/story/139270/do-not-use-kagi/

Easiest $10 per month for me.

Personally, I haven't, but someone I follow posted about it some days ago:

https://explains.social/users/veronica/statuses/01KS2VC1E0W1AVHJQETGX44X8T

I have used it for more than a year, I enjoy it. I also pay for email if that tells you the kinda person I am.

I care more about trying to not give google data willingly whenever I can.

I have subscribed for two separate months before, when doing a project that involved a lot of research.

I always cancelled after the project was done, because of their stance on privacy. They clearly pretend to be privacy focused, but you need to provide an email and their privacy policy didnt even meet the legal bare minimum in the EU up until a month or so ago, which is just embarasing. Yes, they have that privacy pass thing, but then it blocks like half the features that make kagi good so I didnt use it much.

Great service. I have been a customer for awhile now. Lensing through the internet is very very useful. Downranking SEO shit is amazing. I use the summarizer frequently and their LLM assistant gives you access to some mid models but also very useful for searching.

Been paying for it for probably two years now. It's not a silver bullet for how supremely fucked the entire web is but it's much nicer than anything else I've tried. It does what I ask and, more importantly it doesn't do what I don't ask.

I am. Loving it.

For years now, and that article floating around about not being to google "disregard" anymore (because it breaks the AI) may have me switching to a Duo package soon.

The results are great. Lenses and personalized results are well worth the $10 on their own. Privacy pass is (IMO) a priceless insurance policy.

I just started a free trial yesterday. They don't require payment info to try it, which impressed me some already. Off to a good start with searches so far too. This is the first non-google search I haven't been instantly disappointed in.

I've been using it for a few years and honestly I can't go back. Nothing I've ever tried comes close. Heartily recommended.

Images search is so so, some with video but it often does enough of what I need and in case it doesn't I simply add g! in front of the search query and off i go to Google.

Qwant is better and it’s free, the only alternative search engine that gives me decent results without loosing too much to google

I like it a lot. I pay for it through work though. If I didn't, I'd probably still use their $5/mo plan - it is worth it to me to not have to deal with google.

DDG is fine for basic stuff but gets caught in the SEO trap.

I'm happy to pay for it. Its far from perfect but its the best search engine I can find.

I have been for over a year now. I love it personally got my mom and wife on it too

Been a customer for a year and I love it.

It's not as good as Google from 20 years ago, but much better than Google today.

I didn't choose it for the privacy, I chose it because I wanted to actually get results for my searches.

Google gets me answers about 20% of the time,
Kagi about 50%,
and (generic - not Kagi) AI about 80% of the time.

The problem with AI as search is that the other 20% is when it will confidently give me wrong answers and waste hours of my time, so I guess Kagi is still useful to me.

Just do it if you can afford it. I’ve got friends roasting me for paying for search but we spend a little for life improvements everywhere. Even if Google wasn’t dog shit, the Kagi experience is just better.

I've been pondering this as well. I've been running my own SearXNG instance for several years, and for most of that it was really nice. Recently I've been getting rate-limited/block/slowed by damn near every provider. I'm the only one who uses it, so no searches are that excessive. No amount of tweaking is helping all that much.

Kagi may be worth it just to avoid having to mess with that.

I currently have the trial and I use it when other search engines like DDG fail me. It has helped me find documented solutions to tech problems at work that came up empty from other sources. I feel like the search results are more similar in quality to what google used to be in the early days of the internet, maybe even at the height of their dont be evil days. Which is really good praise

I am on the fence about subscribing, because although they claim privacy the fact that my searches are tied to my account in some form is an issue, even if there doesnt appear to be search history. Also the value of search really has been pushed so far down by other options that the cost is extremely hard to justify for me

How good is their video/image search with respect to adult content?

I am just in the end of my first month of subscription (the cheapest, $5 one). I love it! I mean, now Kagi proposes to either pay more or forward the request to ddg/google, but I'm ok with that because the new month starts tomorrow.
Well, it is a search, and you can search with it, and find stuff. Surprisingly, in 2010 that didn't sound so awesome, but now it does. Because it is so great not to scroll through all the "sponsored content" and AI bullshit.
Also, Google dropped most of the search syntax, so I couldn't use "minus words" or, in contrary, make it unable tp depp some words from the request. Kagi has an entire page with advanced search settings, so if you suddenly find something super specific, you will like it.
The free trial is 100 searches, so it's enough time to see if it's worth it - I think it is

“Avoid companies selling you infotmation…”

Ironically Kagi sells you information, just that the info is free of ads.

I subscribed briefly, then requested a refund. The reason was both for the highly customisable and curated search, but also for Assistant - because I trust Kagi a little more than Google, Anthropic, OpenAI, or Perplexity with my “best pancake batter according to Reddit” queries - even if that’s fundamentally compromising my privacy. Kagi tended to deliver better information in general, so maybe I’d want to use LMs less frequently - I thought.

However, that slight hint of trust was shattered very quickly when they did what every company with a profit does best - sold me a lie:

https://kagifeedback.org/d/10116-kagi-assistant-standalone-subscription

Which means what I’d subscribed to will have eventually gotten worse, likely for the same price, and Kagi had no intention of letting me know before I subscribed, and their intention seemed to be to just make active subscriptions worse, as they were opposed to grandfathering in the thread.

So I decided I’ll pass, I have enough “products” I don’t trust. Even if it’s all in the “we’re ‘contemplating’ stage”, it’s clear what their approach is and how far they’re willing to go with, pardon me, fucking users over.

P.S. I understand the sustainability problem. But I’d have expected them to have that part figured out before actively offering it in a subscription. The way they are going about it is off-putting. So, no thanks.

I'm paying for it and will keep on paying.

I don't use any extra feature, I only care about one thing: the search just work.

I forget I'm using it, because I never have to switch search engine, literally last week a friend asked me "what is kagi?" and I couldn't understand why they were asking me that (it took me a bit)... I was searching for something we were talking about and he was watching my phone ;D

It's worth it. There's a lot of functionality available, although I've only used a fraction of its features so far.

heard many replies mention the CEO’s questionable behavior. I have not heard of any. Anyone have links? Also let’s not just disregard shitty / questionable behavior and really lean into it - because it won’t go away. We’d just pump cash into someone who then learns being questionable or shitty is ok.

I begrudgingly think it is worth it, though mainly for the purposes of better search results. You can up/down rank, and even block websites. The amount of time you save not having to trudge through enshittified results is amazing, and sadly (imo) justifies the $10/month for no Pinterest, medium, quora.

The value proposition from a privacy and moral perspective is more questionable however. Though it does offer more privacy conscious options than other search engines (not saying much), the defaults are definitely not very privacy respecting.

I know that LLMs are generally antithetical to privacy, but Kagi's LLM offerings are usually vetted for things such as zero data retention. IIRC their LLM queries actually cost more than their search queries, so it's somewhat of a loss leader.

Kagi as a company also just seems... immature? Most of their customer/community engagement is via a Discord server, and with an ever increasing amount of half-baked features no one asked for (browser, translate, and even email), combined with their CEO's questionable behaviour, does not inspire much confidence.

On the other hand, their search is still the best, and they have other features such as SlopStop (like sponsor block but for flagging AI slop results), and dedicated small web index are genuinely amazing.

Kagi has been great for me so far. I’ve been paying for their subscription for many months, and using their Orion browser as well across my mobile & desktop devices.

They’re reminiscent of the old Internet search engines - without being full of ads, sponsored content, and all that bizarre corporate stuff that we are being fed nowadays.

Sure it may not be perfect for some, however it works for me. Their AI is quite useful too for aggregating search results, and researching on various topics (I recommend Qwen in particular).

I love it, I use it quite a bit, and it get shit done. The web is boring again, instead of all the flashy shopping banners, I just search, done, and leave.

Their LLM is opt-in and on demand. Your search never triggers LLM by default, and you will need to add a question mark after it. This feature can of course, be turned off.

The privacy aspect is honestly a bit lacking besides "trust me bro", they have this great privacy pass extension, but it disables all setting, because it can be used to personally identify you if you have complex page rank preference. I am okay to not have extensive settings but "open in new tab" and safe search settings would be nice to have :( plus, it also doesn't work on firefox for android.

Have subscribed for a few months, and filtering out or boosting results is the best feature. However their AI offering is just very lackluster compared to the other big tech firms, and I use software for efficiency, not mainly privacy. However I can trade off some UX for privacy

Yes been using it over a year now. Never want to go back.

Yep, I pay for the lowest tier and it's good. Sometimes I'll need to go back to bing via duck duck go to check if a specific technical thing isn't being found but usually it's not on bing either.

Kagi is great. I love it and they have so many great tools and features.