Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes
19d 6h ago by feddit.online/u/CombatWombat in taylorswift@poptalk.scrubbles.tech from theconversation.com
When AI is used to manufacture fake endorsements, copyright law doesn’t do enough to protect celebrities, influencers and other public figures.
IMO laws should be set that everyone, by default, possesses the inherent trademark of their own voice and appearance.
This ownership must be opt out, not opt in, otherwise you just end up with "only rich people can afford to protect their identity"
Honestly she's the best celebrity to do this. She has more than enough capital and experience fighting legal battles (by her I mean her teams), and I think this could be a bellweather case. It could really set some precedent.
OpenAI brazenly used Scarlett Johannson's voice without any reprocussions. Trademark is the perfect place for this, if you're using AI to mimic a celebrity to sway the public, then that is something the celebrity should be able to fight back about.
Ironically I'm not sure what that means for my profile picture, but I'd rather remove it and have them gain rights then for corporations to be allowed to keep exploiting them.
I think this is the most important line:
Courts will have to draw that line on a case-by-case basis. A fake ad that makes consumers think Swift endorsed a product is different from a parody that comments on celebrity culture. A scam using her voice is different from a news story about AI deepfakes.