I just can't see myself ever being in the market for a luxury watch. Do they look immensely better in person? In particular, Rolex always looks unremarkable to me. Except for the part on the dial where it says "Rolex," it could, to my undiscerning eye, just as easily be a Seiko or any one of a hundred other mid-tier brands that make divers. I don't understand what makes them worth adding the extra zeroes to the price tag. It isn't really entirely cachet, is it? There's got to be something else, something I'm unaware of or not practiced enough to see. The only thing that caught my attention in this lot was the lightning-shaped second hand on the Milgauss--that looked pretty cool.