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Real branding an actual startup went with

5d 12h ago by awful.systems/u/sc_griffith in techtakes@awful.systems from awful.systems

Icarus Robotics is a startup with at least six million dollars in funding so far. the idea is to train robots on human workers to make space mass production... work. or something.

anyway i don't see any red flags

They say “the arts” are a waste of time.

As I grow older, I realize that the technical skills are easy to acquire and that knowledge, understanding, and wisdom takes time.

With a name like that, there’s no limit to the heights they can reach!

A new life awaits you in the Offworld Colonies!

what a name choice

just fucking stunningly naked grift, incredible

@sc_griffith

Coincidentally, I was passing Brasilia airport yesterday, and there's a company called "Icarus Aviation". Which I thought was a ... bold ... choice of name.

I guess the real innovation we might hope from a company like this is that they make robots that don't break, even when they fall from LEO. 🤣

Cow Tools

Pissonus Robotics

@sc_griffith

Their favourite part of the Story Of Icarus was when Icarus jumped in the IcarusMobile and shouted "It's Icarussin' Time" and then sped away in a cloud of smoke

Spoiler ahead for B5: And then Icarus will discover a strange dark ship.

And we'll get the second worst film

Ha, that is the same name the sun energy system has in the Peter Watts Blindsight series.

It eventually falls into the sun.

@sc_griffith Icarus Robotics, a division of Hubris Holdings.

@sc_griffith you just know that they are laborers and will advocate for labor rights, because it says 'labor' ir the name /s

It's got "German Worker's Party" right there in the name!

--guy who got bamboozled

This reminded me of this.

@sc_griffith Nuke them from low Earth orbit

Oh this is good.

@sc_griffith "Soma Capital", eh?

Obvious grift company aside, take a guess what the Greek air force officially calls their flying officers.

Although to be fair being deliberately morbid is a definitely a thing in the military, and the writing on their logo is doric greek for "We'll do better".

@sc_griffith the only thing I still believe is that we'll have Kessler's Syndrome by the end of the decade.

The good thing about the elon musk internet sats is that they are too low to easily cause Kessler's, they burn up in the higher atmos.

The bad thing is that they are made of a lot of aluminum and at that altitude it makes climate change a lot worse.

So you do not have to worry about Kessler's syndrome. As we are gonna burn.

@Soyweiser thanks, that's reassuring!

Don't worry, the acausalrobotgod will save us from everything.

@sc_griffith Using "Icarus" for a space company just shows that the founders don't have a basic knowledge of mythology.

I'm just waiting for it to fly too high and then crash and burn.

I mean, Perseus is right there for dudes who want to be manly space cowboy kinglets.

@o7___o7 Or Daedalus, the one that didn't melt their wings. Though TBH they'd probably mangle the pronunciation.

@sc_griffith Is there a way to tell these baby Founders that "No Man's Sky" isn't real.

@nzJayZee @sc_griffith It's maga Science, like Steam Rockets & Titan submersible.

@sc_griffith I hate it here you can't even satirize those people.

Good thing my health doesn't allow for long distance travel and I'm all out of bullets*

*also out of guns

@sc_griffith criminals...