Title is misleading.

The keyword in the article is that new broadband has not gone up. And that's because every provider offers a massive cut for new customers that you have to argue and threaten them to get even close to as an existing customer.

The actual bill goes up every year for all providers I've used, usually above inflation too but not by a massive amount. Still have to change every 5 or so years to "reset" back to a new customer level.

Fuck! I guess my broadband bill is about to go up then. Thanks a lot Broadband Genie.

Mine has actually gone down £2 a month over the past few years and they did that automatically.

If mobile phone costs went up, like they did in Australia, then broadband fees also effectively went up because you're using more broadband and less mobile network connectivity, using things like WiFi calling and other euphemistically named crap that basically hands mobile phone traffic to your broadband network, leaving less for what you used to do with it.

This is essentially shrinkification.